Question 1

What exactly does Ratner Consulting do?

Accepted Answer

We are a boutique consulting firm for NYC commercial landlords, focused on growing building income. We advise on income strategy, investment decisions, sale and acquisition guidance, market positioning, and portfolio optimization. For brokerage or management execution, we introduce you to trusted partners — while we stay your independent advisor.

Question 2

What kinds of buildings do you work with?

Accepted Answer

Class B and C office, industrial, and mixed-use buildings across Manhattan, Brooklyn, Queens, and the Bronx — typically valued up to $50M. These are the buildings where smart, hands-on strategy makes the biggest difference to income.

Question 3

Is the 25–300% income growth real?

Accepted Answer

Yes — it reflects results achieved across more than 100 building engagements, driven by lease restructuring, expense reduction, occupancy gains, and repositioning. Every building is different, so the first thing we do is tell you honestly what's realistic for yours.

Question 4

I'm a tenant, not a landlord — can you help me?

Accepted Answer

Yes. We advise tenants on lease negotiations, space and area selection for their brand, and how to run the search itself. Instead of hiring a broker — who gets paid when you sign — a consultation makes you savvy enough to navigate the market on your own terms, saving time and money. Brokers aren't always the best fit for your situation; sometimes what you need is knowledge, not representation.

Question 5

How is this different from hiring a broker?

Accepted Answer

A broker is paid when a transaction closes, which can shape the advice you receive. We earn nothing from your transactions — no listings, no management — so our only incentive is giving you the answer that's actually right for your building.

Question 6

Do I have to sign a long-term contract?

Accepted Answer

No. Our on-demand model means you engage us when you need premium advice, with no binding agreements. One call, one project, or ongoing counsel — the scope is always yours to set.

Question 7

Who will I actually be working with?

Accepted Answer

David — the founder and principal — personally leads every engagement. He brings 25+ years as a business owner and entrepreneur, 13+ years of daily, on-the-ground work in New York City real estate across all asset types with a focus in CRE, and over 50,000 hours of hands-on experience. He's the one on your calls, in your numbers, and at your negotiations. No hand-offs.

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